The Townsville City Council came to Vetta Creative with a brief to create a full campaign to educate the public on water saving tips for their lawn. We wanted to develop a campaign that would catch the attention of avid and casual gardeners alike. Filled with useful facts but also fun to watch.

I presented the idea of a debonair and cheeky ‘James Bond’ of garden care. The Council loved the idea and Bradley the Lawn Tamer was born.

The campaign included a series of six videos, backed up by editorials, billboards, a magazine cover, press releases, a media kit and more.

My contribution was …

• Initial concept

• Scripting and storyboarding

• Talent and location scouting

• Directing

• Editing

You can view the full set of videos on the Council YouTube channel.

Magazine Cover and article

Featured on the Billboard company favourite customer campaigns

Featured article at ABC News.