James Cook University was looking to drive enrolment for their 1 year bridging diploma for students who weren’t eligible for direct enrolment into a Bachelor degree.

At Vetta Creative we produced a set of TVC’s, web videos, branding material and a custom landing page. The videos were split screen stop motion animation. They showed how life would be different for a person if they choose to spend the next 1 year taking the diploma rather than sitting on the couch.

This campaign was one of the most successful in JCU history, and led to the 1 year diploma having the highest increase in year on year enrolment of all the JCU courses. The TVC’s and campaign ran for several years.

My Contribution

• Tagline - Where do you want to be in a year?

• Concepting

• Storyboarding

• Co-producer

• Set Assistant

• Web development for landing page

You can view the two versions here and here as well as the behind the scenes video here